About American Gold Price

American Gold Price provides live gold and silver spot prices and plain-English guidance on valuing, buying, and selling precious metals. We are independent — not a bullion dealer, brokerage, or financial adviser.

Our live prices are sourced from public market data feeds and refresh continuously. Our goal is simple: help everyday people understand exactly what their gold is worth before they transact, so no one sells for less than they should.

How we make money

The site is supported by advertising and by clearly-labeled partnerships with vetted precious-metals services. This never changes the live prices we show or the guidance we give.